Jack in the Box
Late night eating was lost to Taco Bell over the years. Jack in the Box wanted to get late night back and decided to reach that demographic directly, knowing they were talking to them after a night of partying. The Munchie Meal is now a standard part of the menu and a new sales layer was added to the bottom line.
Limited time only offerings created challenges to make new and fresh creative while playing with the same design tools.
Art Direction and Design