Metropolitan Water District

Metropolitan Water District

No one wants their neighbor to be better than them at being responsible.

Metropolitan Water District

Metropolitan Water District

Using the strategy of social comparison, a creative concept was developed to entice the homeowner to find out their water usage levels and compare them to their neighbors. No one wants their neighbor to be better than them at being responsible. A messaging journey of touchpoints was developed to guide the creative concept.

Conceptualization, Art Direction, and Design

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