ScienceCounts

ScienceCounts

Test campaign for ScienceCounts

ScienceCounts

ScienceCounts

Most Americans believe science research is important for the growth of our country. But most Americans don’t know government funding for science is being cut rapidly. ScienceCounts needs the public to let their elected officials know they want funding to continue.

Before going national with a full creative campaign, three digital concepts are being tested to see which one elicits the most positive response.

Conceptualization, Strategy, Art Direction, and Design

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