Up to Us – San Diego

Up to Us – San Diego

The hardest part about having conversations about mental health challenges is starting it.

Up to Us – San Diego

Up to Us – San Diego

Normalizing conversations about mental health challenges, itself, is a challenge due to stigma, a person’s pride, and misinformation, amongst many other factors. The hardest part of the conversation is starting it. This campaign focuses on opening the dialogue. 

Conceptualization, Art Direction, and Production

College Girl

Wife

Best Friends